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Head & Shoulders Collaborates with Snapchat

Allows snapchatters to deliver hugs through AR.

Head & Shoulders is teaming up with Snapchat to leverage AR to allow anyone using the app to safely give loved ones a hug.    Hugging our friends and loved ones is something we have dearly missed in 2020, so even though we cannot be together, Snapchat’s shared AR experience will allow two people who aren’t physically with one another to share a hug on the last day of 2020.   The experience will be available to every snapchatter in the US on 12/31. Users will be prompted to “send a hug, 2020...

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